According to Adobe Analytics Insights, buy now, pay later orders rose 85%, and revenue increased 88%, compared to the prior week. We predicted that buy now, pay later programs will increase in popularity during Black Friday 2022 – and they did. We expect to see similar setups in 2023, with potentially even more retailers kicking off their own exclusive memberships. Meanwhile, Walmart once again offered early access to deals to Walmart Plus members. Retail memberships center stageīlack Friday shopping perks for those with retailer memberships was a growing trend in 2021 and continued in 2022.Īmazon held a pre-Black Friday Prime Day sales event in October – with deals exclusively available to Prime members. On Thanksgiving, 55% of sales came in via smartphone (up from 51% in 2021) and 51% of sales came in via smartphone during Cyber Week overall (up from 46% in 2021). According to Adobe Analytics Insights, Thanksgiving Day and Cyber Week set new mobile records this year. Retailers have been working hard to improve their online mobile shopping experiences, and it seems to be paying off. While some doorbusters and hot items will last only minutes on Black Friday itself, plenty of online deals will remain available throughout the entire long weekend, or even the entire month of November. In 2022, we saw many major retailers hosting several pre-Black Friday sales, starting as early as October, and we expect this trend to hold strong. The "Black Friday creep," that we've witnessed over the past few years is not going anywhere. Sales continue to start early in the season However, based on what we saw during the 2022 Black Friday season, we've made a few predictions of what we expect to see in 2023. Given that we are just kicking off 2023, it is hard to predict what will happen in almost a year's time. Meanwhile, Walmart's CEO John Furner shared in 2022 that keeping stores open on Thanksgiving is "a thing of the past." Black Friday 2023 predictions Target will be closed on Turkey Day, as the retailer announced in 2021 that it would close its doors for Thanksgiving Day every year. Over the past couple of years, it is more rare for a retailer to be open on Thanksgiving than closed. Given the prevalence of early sales in recent years, we expect to see plenty of retailers offering weeks-long and even month-long Black Friday sales in 2022. Pre-Black Friday deals start popping up in late October and early November. Here we broke down the origins of this major shopping day, and the highlights of past Black Friday sales.Īre you wondering what the Black Friday date is for this year? The major shopping holiday always falls the day after Thanksgiving, which means it's on Friday, November 24 in 2023 – the fourth Friday in November.īased on previous years, most Black Friday sales start on Thanksgiving Day (or even before) and extend throughout the Black Friday weekend and into Cyber Monday. Black Friday falls on November 24 in 2023.
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